3+ Best Keyword Reporting Tool: Find Organic Keywords in 2023

Have you ever wondered how others in your industry are in the know which keyword to choose from? They use the best tools to stay on top of their campaign. When launching an SEO campaign you have to know which keywords can bring in the best traffic that can convert your traffic to paying customers. It starts off with using the best keyword reporting tool. In this post I will ranking and review the 3+ best keyword reporting tools in 2023 to skyrocket your SEO campaign so you can get on the top of the first page of Google’s SERPs.

best keyword reporting tool growthbar

Growth Bar

Write long-form content that Google loves 10x faster. GrowthBar’s AI practically writes blog posts for you and shows you how to optimize them to rank on Google. 

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best keyword reporting tool


Develop backlink strategies with our Link Intelligence data, build the strongest SEO backlink campaigns to drive organic traffic and boost your rankings.

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best keyword reporting tool


Serpstat — SEO management platform. Smart and powerful tool for Backlinks Analysis, Rank Tracking, Keyword Research, Competitor Analysis and Site Audit.

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best keyword reporting tool


Search for any competitor. Download their keywords. It’s that simple. Learn competitors’ PPC & SEO tricks and avoid their mistakes. 

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Have you ever wondered how Google knows what niche you’re talking about?

It all lies with the keywords. The constant use of keywords positioned around your blog or page can guarantee a spot on page one of the SERPs. But, with so many keywords to choose from, how do you know which ones will bring you more traffic or will land you on page two of the SERPs? Well, that is where keyword reporting comes in. Sit back and enjoy this article on the best keyword reporting tools.

What are the best keyword reporting tools in 2023?

Among the best keyword reporting tools mentioned in this article, there are four that stand out: Growth Bar is the best pick, SE Ranking is the best runner-up, and there is a tie between Spyfu and Serpstat as the best alternatives.

These tools we selected have a history of providing the best results on keyword ranking and can bring out the potential of any business in the sea of competitors.

Yet, the remaining tools have still been recognized as being the best in their own way at catering to the demands of marketers and guiding them to their goals and KPIs.

Here are my top picks for the best keyword reporting tools in 2023:

1. Growth Bar
2. Majestic
3. Serpstat
4. Spyfu
5. SE Ranking
best keyword reporting tool


Growth Bar is an SEO tool that combines Al copywriting features with basic SEO functions. The tool has a database composed of over 2 billion keywords and open Ai GPT-3 technology that can make your content strategizing experience a breeze.

It can also reveal your competitors’ backlink data, including paid and organic keyword rankings from Facebook Ads.

GROWTHBAR Features/Benefits:

The benefits that this tool provides are the following: 

  • It generates suggested keywords based on their keyword difficulty that can strengthen your blog 
  • Allows you to view paid ads on sites like Google and Facebook to add depth to your competitor analysis. 
  • Identify the top five keywords other websites are using in Google Ads and get a preview and information about any website’s paid Facebook campaign 
  • Creates a list of blog ideas using one keyword 
  • With its content service function, it allows you to hire a writer from the tool’s in-house team. 


GrowthBar offers a 5-day free trial and a 7-day money-back guarantee. After this, you are required to choose between three pricing plans to continue enjoying the features of this tool.

These are standard, pro, and agency. The prices range from $48 to $199 monthly. You can make monthly payments or yearly, and if you pay annually, you will receive a 20% to 39% discount.

Bottom Line:

Growth Bar suits marketers, bloggers, entrepreneurs, SEOs, and agencies who are in search of both a standalone app and a Chrome extension that can monitor all their SEO metrics.

This tool has an intuitive interface that provides the exact information needed to make SEO-based decisions. Moreso, its content generation titles, and outlines are helpful and ease your journey in the online world. If you are up to the challenge and want to try this tool, sign up today!

MAJESTIC Overview:

Majestic is an SEO tool specializing in link analysis. It derives its data through mapping and creating one of the largest link intelligence websites, allowing users to understand the DNA of the web by classifying every page and domain.

With this, it presents domain metrics in the form of backlink histories, including your keyword search volume, and is based on the fact that it accounts for all keywords used in your inbound links and measures their quality.

MAJESTIC Features/Benefits:

Here are the benefits it provides: 

  • It generates reports that can be selected and filtered by specific years using the historic index and it only includes data from those data years.  
  • It reveals all the user’s website mentions even without being linked, providing new link opportunities.
  • It enables users to compare their backlink history to five domains, with a special feature of comparing two sites graphically with the ‘link profile right’ tool.
  • Sends email notifications to users on new links for specific sites they want to track 
  • Using Majestic’s flow metrics, it evaluates a website’s potential as an outreach target based on its influence and perceived level of credibility. 


Majestic offers three pricing plans and a free account. The free accounts allow individuals to collect limited data from their own sites. Moreso, if you wish to avail more of their features, you can choose between the lite, pro, and API plans.

The prices range from $49.99 to $4399.99 monthly. Payments are done either monthly or yearly, and if you choose to subscribe yearly, you will receive a 17% discount.

Bottom Line:

Majestic is suitable for SEOs, media specialists, affiliate managers, and marketers who want to improve their websites through backlinks.

This tool provides information on how a link plays its role on a website and saves a lot of time by identifying the authority of any link. Plus, it has advanced tools for topical analysis and cleans up any bad SEO that’s present.

Before I forget, new customers can get a 7-day money-back guarantee when they sign up for the lite or pro plans, so sign up now!

SERPSTAT Overview:

Serpstat is an SEO management platform that allows businesses to monitor and analyze the data of websites and their performance across different search engines. Its keyword research helps them gather and compare any trending keywords depending on various performance indicators, such as cost-per-click, search volume, etc.  

SERPSTAT Features/Benefits:

It provides the following benefits:

  • Allows marketers to create personalized content for websites with latent and long-tail keywords. 
  • Displays all the content suggestions resulting from a searcher’s query
  • With the advertising analysis feature, it will analyze the competitor’s advertising methods and budgets as well as sort keywords by performance and domain. 
  • Monitors metrics on projects, keywords, and advertisements and presents them via graphs, white-label reports, and analytics. 
  • Serpstat’s Domain Rank (SDR) Index rates your site’s authority, ranging from 0 to 100, depending on the number of sites linking to your website.  


Serpstat offers a 7-day free trial; once this ends, you need to choose between four pricing plans, namely; lite, standard, advanced, enterprise, and custom. Prices range from $69 to $499 monthly.

Payments are available as monthly and annual subscriptions with no hidden fees and no credit card required. If you choose to subscribe yearly, you will receive a 20% discount.

Moreso, the details of the last plan, custom, are shared when you contact the company for more information.

Bottom Line:

Serpstat is for SEOs, PPC specialists, in-house SEOs, marketing teams, and agencies who are serious about ranking and building their business’s online presence. This tool is known for its ease of use, and it can easily find additional keywords related to your competitor’s search results or your own results.

As a bonus, you’ll be working with a professional customer service representative who knows their way around the tool and can answer any concerns you will encounter with the product. If you’re looking for a comprehensive solution to pump up your SEO, then this tool is for you.

SPYFU Overview:

Spyfu is a competitive intelligence and keyword research tool that reveals the secrets of a business’s competitors’ marketing formula. Along with its unlimited domain, backlink results, keyword searches, and data exports, it provides users with extensive information about their competitors as well as their own sites.

SPYFU Features/Benefits:

These are the benefits it offers: 

  • It applies specific changes to improve the user’s ROI on advertising campaigns with Adwords-advised reports.
  • The 3-way domain comparisons expose core keywords to the three largest companies that use them; guiding the user on which keywords to invest in.
  • Displays advanced contact information for each competitor, such as the NAP (name, address, phone number), social media contact information, and email address, making it easier to contact them for link building. 
  • Spyfu’s organic ranking and Adwords history are compiled from over nine years of data, and it keeps track of cached pages as evidence for all keyword statistics. 
  • Its SEO ranking graph lets users track the history of a page along with updates to Google’s algorithm, and they can filter keywords to check the cause of any decline. 

SPYFU Pricing:

Spyfu offers three pricing editions and a free account with limited functionality. These are basic, professional, and team. The price ranges from $39 to $299 monthly. You can make either monthly payments or yearly, and if you choose to pay yearly, each plan has its own annual discount. See the outline below: 

  • Basic offers 14.7%, 
  • Professional offers 26.6% 
  • The team offers 33.5% 

All plans have unlimited searches and downloads, and the tool offers a 30-day money-back guarantee. 

Bottom Line:

Spyfu is excellent for SEO, PPC managers, business owners, professionals, and teams who are on the lookout for a tool that can improve online performance specifically by determining the most profitable search keywords from any competitor’s paid and organic search campaigns.

This tool is advisable because of its competitive intelligence on SEO and PPC. More so, the ease of setting up multiple projects and reports can be such a time-saving feature. If you want to know the secret formulas of the most successful companies, then this tool is for you!  

SE RANKING Overview:

SE Ranking is an SEO software that monitors all the keywords you use in real-time across several search engines, such as Google, Yahoo, Bing, etc. Also, you can filter the search geographically according to region, city, and country.

SE RANKING Features/Benefits:

These are the benefits it offers: 

  • Its website audits can analyze over 70 parameters, such as Alexa ranking, website health, meta descriptions, link analysis, and much more.
  • Provides insights into the business’s competitors on a specific query in both paid and organic results, competitor advertising practices, and organic keyword ranking for the target domains. 
  • It imports backlinks either manually or automatically and is filtered with no-index and no-follow features.
  • The on-page SEO audits can generate comprehensive reports on the optimization of pages, including information on domain characteristics, header tags, URL structure, technical errors, etc. for areas that need improvement. 
  • Social media management tools that allow you to schedule and automatically post updates to multiple channels while also tracking their engagement. 


SE Ranking offers a 14-day free trial. Once this ends, you have to choose between three pricing plans, namely essential, pro, and business. Payments are made either monthly or yearly, and no credit card is required. The price ranges from $31.20 to $151.20 monthly. They gave discounts based on the following: 

  • All daily rankings offer 20%
  • All three-day ranking provides 40% off
  • All weekly rankings offer 60% 

More discounts depend on the ranking frequency and subscription period and are disclosed by contacting the company. Moreso, any additional client-level seats are provided with a 75% discount. 

Bottom Line:

SE Ranking is suitable for SEO pros, business owners, agencies, and professionals who are on the lookout for a single-paced tool that performs all the integral SEO tasks in one dashboard. This is an affordable tool that is known for its flexibility and whose features and databases are constantly updated. You can set up multiple domains in a matter of minutes.

Did you read that right—an affordable tool packed with multiple features? Count me in.


The best keyword reporting tools can help you determine how well your keywords are aligned with increasing sales and attracting a larger portion of your target audience. These tools provide insights into different metrics, such as impressions, clicks, and conversions, for every registered keyword.


Overall, the best keyword reporting tools aim to show how your keywords are vital to gaining organic traffic and sales. It will guide you through comprehensive reports about how your past keywords performed and provide fixes for any areas that need improvement. Searching for the best keywords can be achieved through commitment in this field, and these keyword-generating tools can ensure that you will be able to find what you need.

Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. These are products I’ve personally used and stand behind. This site is not intended to provide financial advice and is for entertainment only. You can read our affiliate disclosure in our privacy policy.

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