Why Do You Need Creative Content Marketing in Your Business?

Importance of creative content marketing

Creativity is a magic tool that can be used to capture an audience. Its uniqueness of expression can be shown in different forms, whether acting, dancing, or even drawing. Now, marketers have seen a way to advertise their products through creativity. It is termed Creative content marketing 

What is creative content? 

This broad term encompasses the different types of media businesses use to promote their products and services, known as creative content marketing which engages customers with a form of creativity.   

Why is creative content marketing important? 

Regardless of one’s efforts to post on different platforms or expand advertising. If the content isn’t unique then it would not receive much attention and does not have much value. Creativity requires effort as well as gaining attention as well as increasing sales. With this said, businesses that engage in content marketing capture 7.8x more organic traffic than those that don’t, said Kapost. 

What are the benefits of content marketing?

  1. It gives the company personality 

With the endless possibilities of creativity, a company should be able to understand how they want to perceive themselves to the public, it should be noted to convey energy on social media and the website through content such as blogs, videos, and photo advertisements are ways that really convey what kind of people are behind the business and can generate leads since customers will always want to work with people who appear to them and who they feel comfortable around. More so, releasing content allows a sense of relatability and likeability. 

  1. Boost SEO and Traffic

Also known as Search Engine Optimization, can be overwhelming especially when companies are spending big bucks just to increase SEO over the saturation competition being on top but creative content can ease the stress. According to translucentcomputing.com the more content posted and viewed, shared, liked retweeted, or reblogged can make a huge difference in bringing the company higher up on a search engine’s list. 

  1. Shine through from the crowd

Brands who have successfully top the search engine reach deep into their values to paint a complete picture of who they are, what drives them, their customer promise, their differentiation, their personality, and their values, as mentioned by Terakeet’s “10 Remarkable Benefits of Content Marketing,”. Companies are challenged by global competition and outsourcing issues. Creative content allows an avenue of originality with a hint of social awareness resulting in more sales and generating leads. 

  1. Establish expertise authority and trust 

Terakeet, also mentioned that Google sums up what it wants to see from websites with one acronym, E-A-T or Expertise, Authority, Trust, in which content marketing establishes these qualities. E-A-T is a part of Google’s algorithm and is rooted in the concept of Google’s Search Quality Rater guidelines and is interrelated with SEO and can potentially help improve Google Rankings. 

Types of creative content 

Creative content marketing has numerous broad methods to express creativity which allows one to connect with the target audience and attend to their unique needs especially when there is no universal format that suits every need at the same time.   guaranteed increase in sales. These are the following:

  1. Blogging 

Search engines favor fresh and new quality content. Blogging allows businesses to update the audience on a regular basis and give them the opportunity to rank from more keywords related to the business. Keep in mind that long-tail keywords according to Elegantthemes, who sourced a book from Chris Anderson, entitled, “The Long Tail,” sought the potential for increased revenue by focusing on selling a smaller number of a wider variety of products versus a large quantity of only a few items. This concept has been adopted by the SEO industry, meaning that sites can potentially get more traffic and conversions by focusing on the long tail of the graph. Additionally, long-tail keywords are far more specific than primary phrases leading to higher ranking in SERPs. 

  1. Visual content (videos, images, and infographics)

It has been reported that colored visuals increase people’s willingness to read a piece of content by 80% reported to the blog.HubSpot. Visuals can make a lot of difference compared to a 1,000 – word article regardless of how informative it is. Combining visuals and words in either videos, images, or infographics can entice and seek better comprehension among the readers. 

  1. Case studies 

Case studies are used as “social proof” providing buyers with context to determine whether they’re making a good choice. It aims to persuade that a process, product, or service can solve a problem as stated by the blog.HubSpot. Around 83% of people value recommendations from other people as opposed to brand ads according to Nielsen. Therefore, posting case studies or customer testimonials can reach the company’s perceived goals.   

  1. Ebooks and guides

This serves as a valuable resource for visitors, it allows a piece of in-depth information related to the business. In addition, similar to blog posts, which require people to enter their email addresses to gain access and a good way to grow the email list by adding up helpful information.   

  1. User-generated content

It is published information that an unpaid contributor or a customer provides to a website, it could be a photo, video, blog, or discussion forum made through a social media website. This keeps the site fresh because it encompasses customer-centric content and influences engagement and increases conversions. In addition, this is a smart and tireless way of keeping the site in the algorithm as well as interacting with audiences. 

  1. Emails

Email newsletters can become a weekly update to existing and new customers. It showcases updates regarding a product or service and serves as a resource for other industry news and updates. Also, it helps nourish a relationship with subscribers who are interested in the company and their business. 

  1. Podcasts

Podcasts have lately been booming within businesses and are a good way to reach audiences, studies from Webfx show that 21% of U.S. adults listen to at least one podcast per month. it allows audiences to gain insights into who these individuals are and what they represent and in educating in a unique approach. 

  1. Webinars 

This type of content marketing has a similar strategy to podcasts wherein it can be hosting or partnering with another organization can be a fantastic opportunity to engage the target market in an approach that’s casual, and informative. 

  1. Q&A posts and interviews 

Q&A posts and interviews are hallmarks of creative content marketing, as stated by Webfx. It promotes a well-rounded relationship with the audience and eliminates any misconceptions regarding the company, product, and or service. 

  1. Interactive content and tools 

Interactive content and tools allow users to be engaged on a business’s site. It can either be made within the company or it can utilize social media platforms, for example, a feature on Instagram such as quizzes and polls that are utilized by companies to gather data that can mold their marketing campaigns. 

  1. Live chat

This encourages real-time communication with the audience. Around 79% of people want immediate answers when doing their online shopping as stated by Webfx.  Social networks such as Messenger allow a business to either respond manually or through an automated message. 

Overall, creative content marketing has become the primary strategy used by all businesses it expresses the needs of the audience and modifies them in unique ways that catch their attention. This marketing strategy has also been a great way of ranking higher in SEO just for free!