Yext vs Bright local? Which is Best in 2023? And Why?

Which is better Yext or Brightlocal and Why?

Choosing Between YEXT and Bright Local in 2023?

If you are looking to run a successful business or local SEO agency then it is important to have the best tools out there. In this article, we will compare YEXT vs Bright Local.

Local SEO is important if you have a business and want it to be found on Google. There are a lot of moving parts in local SEO like making sure the business name, address, and phone numbers (NAP) match across all websites on the internet. Also, the website needs to structure the URLs correctly.

In 2020, over 90% of consumers searched online to find a local business. Also, 69% of overall digital traffic is local searches. And in 2020 and 2021, 40% of searches involve clicks on the Google Map Pack.

If you are planning on running a business or running a local SEO agency then the two names that come to mind are YEXT and Bright Local. But the question is which one is the best?

YEXT vs Bright Local: Overview

Comparing YEXT’s and Bright Local’s Platforms

YEXT helps agencies and businesses to answer every question about their business for 15 years. YEXT has an Answers Platform to collect and organize content into a knowledge graph. 

They leverage the information they gather to complement a set of products like listings, pages, reviews, and searches.  They use that to deliver relevant and actionable answers when employees and partners look for that information.

YEXT creates a seamless content-driven experience across search engines, websites, mobile apps, and a lot more other digital channels.

YEXT VS BrightLocal homepage

Some of the most important tools YEXT offers:

  • YEXT Knowledge Graph – Businesses and agencies can collect and organize content from multiple sources with a robust CMS and then deliver to other third-party apps with their APIs.
  • YEXT Listings – Businesses can use this feature to update Google, Alexa, Apple Maps, and many other partners. Businesses can also update basic information including NAP and holiday hours.
  • YEXT Pages – Businesses can quickly deploy customizable, SEO, and conversion-optimized landing pages. 
  • YEXT Reviews – Agencies can build a customer-focused review program and monitor the reviews across the Knowledge Network.

BrightLocal is a local SEO platform that helps agencies and businesses get the information needed to improve their local search performance.

Unlike other tools for SEO, Bright Local’s platform is dedicated to local SEO and helps agencies and businesses improve them with their powerful tools and reports.

YEXT vs BrightLocal Homepage

Some of the most important tools Bright Local offers:

  • Local Search Rank Checker – Agencies and businesses can use this tool to track everything accurately. This tool will help track, pinpoint opportunities, and has an amazing hands-free report for all the information.
  • Local Search Grid – Businesses and agencies can use this tool to make smarter decisions with less effort and clarity to beat the competition and get a bird’s eye view of what searchers see.
  • Citation Tracking – The tool offers an easy way to manage and grow the business’s citation profile online by uncovering issues, finding new opportunities, and making the workflow remarkably easy.
  • Local Search Audit – Agencies can understand what to prioritize and get a top-level view of every local performance metric. It will help businesses boost lead conversions and practically does the work for businesses and saves countless hours.
  • Google My Business Audit – Businesses and agencies alike can fix duplicate Google Business Profiles and fix NAP errors. The auditing tool can help get the data behind SERPs and outrank competitors.
  • Review Management Tool – The tool helps cover every part of the review life cycle. By helping, businesses get the reviews, monitor the reviews, and showcase the reviews. Companies and agencies can also get complete oversight of the business’s online reputation.

YEXT vs Bright Local: Which One is Best?

YEXT vs Bright Local: Which offers the best value?:

  • Features
  • Ease of use
  • Customer Support
  • Pricing

1. Features:

Consumer trust, increased profits, and attracting more customers are important when looking for a service to help your online presence.

Bright Local brings that and offers white-hat strategies in building your online presence. They also help increase word-of-mouth advertising which increases profits and leaves employees satisfied when making data-driven decisions.

YEXT offers awesome features to their business and agency clients, but if you are looking for a robust local SEO service that will be used for years to come Bright Local is a clear winner

Winner: Bright Local

2. Ease of Use:

The interface for YEXT or BrightLocal is pretty simple and straightforward. The learning curve for each is the same. 

Winner: It’s a Draw

3. Customer Support:

Customer support inspires customer loyalty and makes the end user’s job easier. This in turn helps businesses grow. The clear winner is BrightLocal. Their customer support surpasses YEXT’s customer support.

Winner: Bright Local

4. Pricing:

Another factor when deciding on a service is pricing. The winner in this case is BrightLocal. They offer you the best bang for your buck. YEXT and Brightlocal both offer a monthly subscription and offer a free trial, except BrightLocal offers a credit cardless trial. Take a look at brightlocal pricing vs yext pricing below for a better idea how the two compare in pricing.

YEXT Pricing:

  • Emerging Plan: $4.00/wk
  • Essential Plan: $9.00/wk
  • Complete Plan: $10.00/wk
  • Premium Plan: $19.00/wk

Brightlocal Pricing:

  • Single Business: $24.17/mo
  • Multi-Business: $40.83/mo
  • SEO PRO: $65.83/mo

Winner: BrightLocal

YEXT vs Bright Local: Highlights

The Best Side-by-Side Comparison Between YEXT and Bright Local:

With so many many features and services bundled in a single platform, you need to analyze each point carefully.  The final decision you need to make is critical. So I made it even more straightforward by listing all the pros and cons.

YEXT Review:

Overall, here are the top pros and cons of using YEXT’s platform:


  • Quick updates
  • Track and monitor reviews in one place
  • Easy to setup
  • Quickly publish information on the web
  • Customization for multiple locations
  • Google My Business integrations
  • API Hub
  • Placement Tool


  • Horrible Customer Support
  • Expensive
  • Hard to transfer clients from other clients
  • Difficult implementation

Here are the top pros and cons of using BrightLocals’s platform:

Bright Local Review:


  • Impressive reports
  • Excellent customer service
  • Amazing SEO tools
  • Great education library
  • Great features
  • Saved hours of work
  • Easy to Use
  • Click thru Citations
  • Multiple features
  • Citation Builder is great
  • Keyword searches are easy to use
  • Easy Integrations
  • Awesome Dashboard


  • Errors in some citation
  • Difficult to navigate at times

5+ Alternatives to YEXT and Bright Local

Alternative Platforms That Work To:

Moz Local: 

Moz Local is a popular local SEO tool that allows businesses to manage their online listings, monitor their local search visibility, and track their online reputation. It offers features such as automatic listing distribution, review monitoring, and reporting.


Synup is another local listings management tool that helps businesses manage their online presence across various directories, search engines, and social media platforms. It offers features such as automated listing updates, review monitoring, and analytics.


Whitespark is a local search software that specializes in local citation building and management. It offers citation building services, citation tracking, and review monitoring, and provides insights and analytics to help businesses improve their local search rankings. is a comprehensive online reputation management platform that includes local listings management, review management, sentiment analysis, and social media management. It provides businesses with tools to manage their online presence and reputation across multiple platforms.


Brandify is a local marketing platform that helps businesses optimize their online presence, including managing their local listings, monitoring online reviews, and tracking their local search performance. It offers features such as listing management, reputation management, and social media management.


Chatmeter is a local SEO and reputation management platform that helps businesses manage their online presence across multiple locations. It offers features such as local listing management, review monitoring, and sentiment analysis to help businesses improve their local search rankings and online reputation.

Wrap Up

This side-by-side comparison between YEXT and Bright Local is going to help you make an informed decision. They both offer a robust platform. But the final decision is subjective to your requirements.

I believe that Bright Local offers an excellent service to improve the business’s reputation and improve the local ranking in the Map Pack and local ranking. 

It should be the preferred choice if you are looking for a no-nonsense platform offering precise features that help rank in the SERPs.

YEXT does have some great features but it comes second for certain vital areas in running a successful local SEO campaign.

Get Started with Bright Local today without a credit card.