Anyone can agree that an individual always has a mantra to get by. Similar to when you’re starting your journey with SEO, it is an overwhelming activity that can stress you out, especially when results are not seen overnight.
With experimentation and research and this helpful article with the 20 best SEO quotes for 2023 as a helping hand to keep you going and strive to do your best to overcome any obstacles you face.
1. “IMPACTFUL SEO IS RARELY EXECUTED BY A LONE WOLF.”
Jes Scholz, an International Digital Director at Ringier AG located in Switzerland.
SEO optimization is not focused on publishing content and building backlinks but goes beyond that wall. There are more than 200+ ranking signals used by Google. Some require a technical understanding of how websites are operated.
Even SEO professionals have trouble running an SEO campaign by themselves. It usually requires a team of knowledgeable individuals to leverage SEO tools or outsource certain parts of the work involved, especially when SEO practices constantly evolve and a one-man team can hardly adjust to all the trends.
2. “NO MATTER HOW NICHE OR MAINSTREAM YOUR MARKET IS, GREAT CONTENT REMAINS A SIGNIFICANT FOCUS FOR SEO.”
Kristopher Jones, founder of LSEO located in Pennsylvania, USA.
No matter how many twists and turns there are in SEO, the most crucial aspect of SEO will always be content. It is the foundation of any SEO campaign.
Publishing SEO-optimized content helps to attract search traffic, whether you’re running a local business or an international e-commerce one. With high-quality focused content, it will guarantee you a seat at the top of the Search Engine Result Page (SERP).
3. “REVISIT OLD CONTENT AND OPTIMIZE OR REWRITE IT. CONTENT TEAMS CAN OFTEN GET SO CAUGHT UP IN THE ‘ALWAYS WRITE NEW CONTENT’ MINDSET… THESE ARTICLES ARE HIDDEN GEMS THAT CAN VERY QUICKLY SHOOT UP THE RANKING IF THEY ARE WRITTEN PROPERLY.”
Paul Bonea, founder of Perfect Data located in Sarasota, Florida.
Reoptimizing a blog is a tactic that can surely boost your SEO rankings. One of the main benefits you can receive in the blogging industry is getting recurring, lasting value from old content. Studies from different experts show it guarantees a greater probability of generating traffic, wherein Hubspot reported that 76% of their monthly blog views originated from “old” posts, mostly published a month before, and 92% of their monthly blog leads came from old posts as well. Essentially, any posts you’ve created over the past few months can catapult your ranking to the top.
4. “FOCUS ON SEARCHER INTENT. THIS SHOULD UNDERPIN ALL OF YOUR ACTIVITIES – RESEARCH, CREATION, AND DISTRIBUTION. WHAT IS THE SEARCHER REALLY TRYING TO ACHIEVE AND HOW IS YOUR CONTENT HELPING THEM REACH THIS GOAL?”
Simon Ensor, Managing Director of Yellowball located in London.
Searcher intent is the reason why a user is searching for a query. It is the driving force behind the utilization of search engines. This takes the form of different constructed sentences, and the goal of every blog owner is to determine the intention of the question to be visible to readers, so keep in mind the users while deciding on your keywords.
5. “THE BEST SOURCE OF A LIKE IS A WEBSITE THAT IS BOTH CONSIDERED AUTHORITATIVE AND RELEVANT TO YOUR WEBSITE.”
Helen Politt, Lead SEO at Arrows Up located in Maidstone, Kent, United Kingdom.
There are a lot of branches in SEO, and one of them is link building. When start-up business owners get across this term, it usually scares them to avoid one of the most important factors in increasing SEO.
Link building is incorporating links from other websites into your article. This method shows Google that you are deserving of being a trusted source by Google and can earn you more backlinks.
Due to this, when choosing backlinks for your piece, opt for websites with high rankings. It is a time-consuming task, but having a better ranking is priceless.
6. “SEO DOESN’T HAPPEN IN A VACUUM. EVERY SITUATION OFFERS A UNIQUE SET OF VARIABLES.”
Chuck Price, founder of Measurable SEO located in Menands, New York.
Think of each blog as a mini business, it has its ups and downs and its analytics differ from each other. The ever-changing trends with SEO do not guarantee stable high results but better provide analysis on what should and should not be applied in future able blogs, such as keywords and SEO practices.
7. “REMEMBER, SEARCH ENGINES HAVE ABOUT A 6TH-GRADE READING/UNDERSTANDING LEVEL.”
David Harry, Lead SEO Consultant at Verve Developments located in the USA.
Regardless of how advanced Google is, it still contains a few flaws here and there and can affect the results it displays to a user. Due to this, try giving content to your article by including semantic terms that related to your keywords to help search engines understand your content and allow it to process based on the searcher’s intent.
8. “COMMIT TO A NICHE; TRY TO STOP BEING EVERYTHING TO EVERYONE.”
Andrew Davis, Keynote Speaker & Trainer in Social Media & Content Marketing
This resembles the famous quote, “Less is more,” committing to a niche disregard stressors such as additional research and analyzing different sets of analytics. Also, focusing on too many niches can affect the quality of your content creating frustration for your loyal audiences who appreciates your products or service.
9. GOOD SEO IS PAYING ATTENTION TO ALL THE DETAILS THAT MOST BLOGGERS IGNORE.
Ryan Biddulph, Blogger from New Jersey, USA.
The constant new trends indicate that there is always an opportunity for new bloggers and new ways to rank higher. Most bloggers usually stick to their usual strategies to pursue what they feel is safe but with new bloggers, it can become a big step to becoming better compared to the existing bloggers. Instill your mindset as SEO-based to encourage an array of possibilities.
10. EFFECTIVE SEARCH ENGINE OPTIMIZATION REQUIRES A COMMITMENT, NOT A CAMPAIGN.
James Reynold, SEO of Sherpa located in Toronto, Ontario, Canada.
Similar to other businesses, SEO is an ongoing project, it requires diligence and drive to pursue good results. it encourages a continuous roll of blogs to identify the growth in analytics. Once you stop because of any circumstances it follows that the performance of your work becomes outdated, just keep going and be patient with how you’ll reach the top.
11. “IF YOU’RE NOT MEETING YOUR VISITORS’ NEEDS, IT DOESN’T MATTER HOW ‘OPTIMIZED’ YOUR SITE IS.”
Stone deGeyter, director of Digital Marketing of Socket Mobile located in Newark, California, USA.
This is an amateur error that owners do all the time and you should change it. Consider correcting this mistake if you wish to start a blogging business. One of the user intents that searchers seek is how to solve a problem.
12. “GOOD SEO STARTS WITH THE ABILITY TO IMPLEMENT IT. YOU CAN HAVE THE BEST CONTENT AND TECHNICAL OPTIMIZATION, BUT IF IT TAKES YOU ONE YEAR TO ROLL OUT CHANGES, THE BATTLE IS LOST.”
Kevin Indig, creator of the Growth Memo newsletter.
Commitment is a vital element even with SEO, exerting effort to add internal and external links. Moreover, change is constant so it follows that any trends that resulted in high views and generated traffic may not be applicable in the next month. Trends are created from Google updates and under demands that suit a webpage. It usually takes around 3 – 6 months can be a viable option to consider.
13. “THE BEST PLACE TO HIDE A DEAD BODY IS PAGE TWO OF GOOGLE.”
Dharmesh Shah, Founder and Chief Technology Officer of HubSpot.
Figuratively speaking, this message speaks the loudest. An average of 28.5% of users click through the first page of results. Any website located on page 2 is technically a loss. Additionally, this is an indicator of a website that did not exert effort at all. To avoid this, conform to a few SEO practices that can slowly bring you to page 1 such as:
- Credibility and visibility
- Organic traffic
- Better user experience
Adapting to these methods can result in generating traffic and keeping your blog on the timeline.
14. “THE BEAUTY OF SEO IS THAT, INSTEAD OF PUSHING A MARKETING MESSAGE ONTO FOLKS WHO DON’T WANT TO HEAR WHAT YOU HAVE TO SAY, YOU CAN REVERSE-ENGINEER THE PROCESS TO DISCOVER EXACTLY WHAT PEOPLE ARE LOOKING FOR, CREATE THE RIGHT CONTENT FOR IT, AND APPEAR BEFORE THEM AT EXACTLY THE MOMENT THEY ARE LOOKING FOR IT. IT’S PULL VS PUSH.”
Cyrus Shepard, founder of Zyppy located in Seattle, Washington, United States.
Relevance, an element that encompasses SEO is perceived as how well the information on a website corresponds to a search query. When constructing your article, seek to it that your goal is to answer what you want to hear if ever you come across the same problem. If troubled about which software is the best and easy to use, then make a comprehensive review of 2 choices and compare their pros and cons. Besides, do not pursue a technical tone when writing your review but add a bit of fun to avoid overwhelming the reader.
15. “AND IN SEO, BEING THE BEST DOESN’T ALWAYS MEAN BEING NUMBER ONE FOR THE MOST COMPETITIVE KEYWORD PHRASE.”
Tony Wright, CEO at WrightIMC located in Dallas, Texas.
Being top 1 can be a win to success but keep in mind that attaining this mindset can be impossible considering a variety of challenges such as high-traffic keywords being dominated by websites with high authority. The vast growing branches of SEO can provide even the most random website a spotlight so try exploring around and understand what you can optimize to result in better rankings.
16. “CONTENT IS KING, BUT MARKETING IS QUEEN AND RUNS THE HOUSEHOLD.”
Gary Vaynerchuk, Serial Entrepreneur, Chairman of VaynerX, CEO of VaynerMedia, CEO of VeeFriends.
Content and Marketing are interrelated elements in SEO. They have a direct relationship when it comes to the performance of your blogs, keep in mind that your content cannot reach the audience without proper dissemination.
17. THE FUTURE OF SEO IS HERE: UNDERSTANDING AND MARKETING TO SPECIFIC AND DEFINED AUDIENCES THROUGH SEARCH ENGINES.
Adam Audette, Chief knowledge officer of RKG.
Another quote is applicable to the “Less is more” concept. What you want to build out from the loyal customer base are potential customers. Sooner or later you’ll start an affiliating link business to earn profit. So once you choose a good niche work around it to constantly provide quality content.
18. “MY RULE OF THUMB IS TO BUILD A SITE FOR A USER, NOT A SPIDER.”
Dave Naylor, managing director of Bronco.co.uk.
Google has questionable SEO tactics that activate its search engine’s spider (technology in which Google goes through a website to determine its worth and then it’s ranking). However, this is only a short-term win because the foundation of a stable high-ranking page is the continually changing trends of SEO practice which can affect your previous ranking and worse relocate you to page 2 of SERPS.
19. GOOD SEO WORK ONLY GETS BETTER OVER TIME. IT IS ONLY SEARCH ENGINE TRICKS THAT NEED TO KEEP CHANGING WHEN THE RANKING ALGORITHMS CHANGE.
Jil Whalen, CEO of High Rankings.
SEO is an investment, the more effort you put into it the more it increases in value which opens the possibility of inherent profit in the foreseeable future.
20. GOOGLE ONLY LOVES YOU WHEN EVERYONE LOVES YOU FIRST.”
Wendy Piersall
This is a quote that stands out for me other than quote number 13. Google’s objective is to provide the best of the best results for any searcher’s query. Now, a challenge you need to instill is how to become part of the ‘best,’ there are so many ways to do so but the main component would be link building whether an external or internal link Google keeps track of and tallies the number of times you were referenced, constantly pursue this activity until the search engine recognizes you as a credible source leading you to the top.
21. “Knowing how to distinguish between an ideal keyword and the reality of queries will help you to refine your strategy and success as an online marketer.”
Neil Patel, New York Times bestselling author and the co-founder of Neil Patel Digital.
This statement concurs with how you pick a keyword that you deem to be what consumers usually search for. Utilizing different keyword ranking tools is the key to a good keyword.
22. “Answer a question. Since searchers often type questions into search engines, your headline might perfectly match what they’re typing.”
Arnie Kuenn, CEO of Vertical Measures.
This statement plainly explains how consumers use the search engine. They rely on the information other individuals provide.
23. “Solve a problem with a ‘how to.’ Searchers typing in questions to learn a skill respond well to content that offers answers.”
Arnie Kuenn, CEO of Vertical Measures.
Another point of view to consider consumers gravitate toward content that answers their problems.
24. ” [People] are typing in keyword phrases. This is the exact reason why keywords are still relevant in regards to SEO.”
Garenne Bigby, CEO of DYNO Mapper.
Even with the countless SEO strategies to account for, keywords are still a relevant way to gain customers, especially with Google’s Autocomplete that predicts search terms for you.
25. “Think about what a user is going to type.”
Matt Cutts, former Head of the Webspam Team at Google.
The main objective of reaching consumers is to think alike. Use this perspective to determine how a user searches for a query.
26. “In general, the best way to compete for a keyword is to check the content type of the top-ranking pages and follow suit.”
Loren Baker, co-founder of Search Engine Journal.
With keyword ranking tools, you can easily identify which keyword drives the most traffic and which allows you to be easily found. This depends on what your goal is.
27. “Matching keywords to searcher intent is critical.”
Rand Fishkin is the co-founder and CEO of SEOmoz.
28. “Memory is the keyword that combines [the] past with [the] present, past, and future.”
Elie Wiesel.
This historical statement conjoins the relationship between people’s memories and your keywords. Once a user discovers your webpage and enjoys the effort you pour into your content, it instills a better reputation for your site.
29. “If you use the right set of keywords and practice other SEO techniques, you can greatly improve your website’s search rankings.”
Unknown.
Keywords and SEO techniques correlate with each other.
30. “Knowing what your audience is searching for is a powerful advantage.”
Getting to know your audience helps you figure out what content and/or messages they care about. Apply these when filtering out possible keywords.
31. “If you’re going to post content on your site anyway, you might as well take the time to make sure Google takes notice of your efforts.”
The Content Factory.
32. “The success of a page should be measured by one [criterion]: Does the visitor do what you want them to do?”
Aaron Wall, author at Search Engine Land.
This quote discusses how you use your keywords in your article. Were you able to direct him to become a potential customer, or did you answer his intent query?
33. “The shift toward longtail keywords will be even more essential to SEO success in 2018 (and onward).” Why? “Because of voice search.”
Jeff Keleher, Brafton.com
Longtail keywords are becoming the most recommended tip for SEO beginners since there’s less competition with the specificity that users are more likely to use. Moreso, longtail keywords favor voice searches because people tend to speak full-length sentences.
34. “Turn your post into a list. “Give content consumers an expectation of how many items they’ll be digesting while still leaving plenty of room for keywords.”
Arnie Kuenn, CEO of Vertical Measures.
This addresses your keyword placement. Locate your keywords in areas that Google reads as a priority to allow your webpage to be seen.
35. Focus on one searcher’s intent. This should underpin all of your activities – research, creation, and distribution.”
Simon Ensor, Managing Director of Yellowball.
Searchers’ intent is considered fundamental to the SEO world. Once you’re able to figure out its process, it becomes easier to build other areas of your SEO.
36. SEO isn’t about ‘how do I get keywords into Google[?]’ It’s about understanding how many people search for information and finding a way to get in front of them.”
Danny Sullivan, Co-Founder of Search Engine Land.
37. “Unless there’s no rhyme or reason to your keyword research, you need to know which opportunities will take the least amount of your limited resources to yield the highest ROI.”
Neil Patel, New York Times bestselling author and the co-founder of Neil Patel Digital.
A rookie mistake is aiming for keywords that are hard to rank and opting for keywords with low keyword difficulty.
38. “Keywords are like a compass for your SEO campaigns: They tell you where to go and whether or not you’re making progress.”
Brian Dean.
Keywords are directions for your webpage; they control your rank, potential customers, and any features such as links, meta descriptions, or alt texts.
39. “A real estate agency in Wichita has no shot at ranking for the phrase “real estate,” [and] a lawyer in Fresno has no shot at ranking for the word “lawyer.” “Optimize for relevant, specific keywords that will bring targeted traffic.”
Matt McGee.
Specificity is the key component when formulating keywords. Avoid using general terms since it defeats the purpose of posting content.
40. “Start with a keyword research tool, and you’ll find high-[difficulty] terms that don’t convert.”
Ross Hudgens (Founder & CEO at Siege Media)
This quote counts as a tip for when you start SEO. The advancement of free tools you can utilize to avoid any rookie mistakes and make working your way through SEO easier.
Here are 20 Digital Marketing quotes.
41. “Content is the reason search began in the first place.”
Lee Odden, CEO of TopRank.
This statement encompasses the essence of digital marketing and puts it in perspective: create content that people search for.
42. “The best marketing doesn’t feel like marketing.”
Tom Fishburne, founder of Marketoonist.
Nowadays, consumers are more mindful of how you market, whether your strategy is to correlate with a certain issue or any other way, depending on how consumers perceive how you wish to display your product.
43. “Marketing is no longer about the stuff that you make, but about the stories you tell.”
Seth Godin is a best-selling author and blogger.
The key to what the message wants you to understand are your takeaways from the product and what you want your consumers to know you by. No matter what product you sell, there are still hundreds of competitors with the exact same replica as yours.
44. “Make your customer the hero of your stories.”
Ann Hadley, Chief Content Officer of MarketingProfs.
Notice how any advertisement displays everyday problems people encounter and works their way around to find a solution through their product? That’s a way to get potential customers’ attention.
45. “The consumer is not a moron; she is your wife.”
David Ogilvy, Father of Advertising, Founder of Ogilvy & Mather.
This quote focuses more on the aspect of understanding your consumers. This takes on the numerous web analytics platforms to monitor how consumers see your product and to correct areas for improvement.
46. “Content is fire; social media is gasoline.”
Jay Baer is a best-selling author, marketing expert, and founder of Convince & Convert.
From a scientific perspective, gasoline is a catalyst that allows the fire to spread quickly. With this analogy, you can comprehend how important the two are interrelated each other.
47. “You can’t just place a few ‘Buy’ buttons on your website and expect your visitors to buy.”
Neil Patel is a New York Times bestselling author and the co-founder of Neil Patel Digital.
This means that adding a few directives after every product post can’t lead to sales, but a strong buyer-customer relationship can.
48. “Marketers need to build digital relationships and reputation before closing a sale.”
Chris Brogan.
Anyone can attest to how this is the main pillar to building a strong foundation for your business and driving sales through the roof.
49. “A brand is no longer what we tell the consumer it is-it is what consumers tell each other it is.”
Scott Cook.
This focuses on reviews, the greatest factor that affects the customer’s final purchasing decision. Constantly listening to the customer’s demands will earn their trust and hence more sales.
50. “In the time it took you to read this sentence 20m, emails have been sent.”
John Watton, a feature marketing sensation in LinkedIn’s top 10 Most Engaged UK Marketers.
Remember, time is ticking with the vastly growing number of competitors; ensure to not waste even a second of it, upskill on the fundamentals of digital marketing and apply it to see results.
51. “90% trust peers on social networks (even strangers); only 15-18% trust brands.”
Danny Brown is an award-winning marketer and author.
Think of this as “crowd mentality,” whatever the majority favors are deemed acceptable. Therefore, instill in your mindset what the people want.
52. “You can’t sell anything if you can’t tell anything.”
Beth Comstock, vice chair of General Electric.
This assertion concludes that your inability to understand and sell your product will not drive you to reach your main goals. For instance, potential customers.
53. “People don’t buy what you do; they buy why you do it.”
Simon Sinek is a motivational speaker, bestselling author, and marketing consultant.
Similar to a job interview, one of the main questions asked is “why” and from there, your response concludes the interviewer’s decision. Understand the reason behind your product and why you wish to sell it to convince potential consumers of its capability to enhance their daily lives.
54. “I want to do business with a company that treats emailing me as a privilege, not a transaction.”
Andrea Mignolo.
This is where email marketing draws the line. It is understandable that you construct your emails in the most direct-to-the-point approach as possible, but there is no perceived customer-buyer connection, which may be a downfall of this method.
55. “Sell-sell-sell sales method simply does not work on social media.”
Kim Garst is a self-built marketing guru who specializes in social media.
Consumers see sale-driven content every time they scroll through social media. The last thing they need is another boring sales post. Mix your posts up and use your creativity, which can constantly connect with any individual.
56. You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience.”
Seth Godin is a business executive and successful author.
Taking the easy way can lead to karma. Never try to deceive your consumers; what may come may be worse than the little trick you pulled. It can destroy your company’s reputation by alienating potential customers.
57. Design like you are absolutely right, then optimize like you were from the start.”
Jordie van Rijn.
There will always be no perfect framework that can satisfy every individual’s needs. Be open to changes and analysis to keep your company on the go.
58. “An essential aspect of creativity is not being afraid to fail.”
Edwin Land, founder of Polaroid.
Failure is the key to success. Influential people have gone through their worst before they’ve tasted victory. Always see your failures as steps toward improvement, and just keep going.
59. “Either write something worth reading or do something worth writing about.”
Benjamin Franklin.
An implied marketing method to take note of.
60. “The secret to getting results from your social networking is to act like a member, not a marketer.”
Mari Smith is a professional marketer who seeks to guide businesses to reach their full potential.
A good marketer stoops to the level of thinking like their target audience, putting themselves in their shoes. From there, they are able to understand how consumers perceive their marketing strategy and modify it to their favor.