115 Best SEO Tools, Software, and Platforms for Small Business

Are you looking for the best SEO tools? Are you trying to rank your website on the top of SERPs? I was there and we decided to help our readers with a complete list of SEO tools in 2022.

We looked everywhere for this complete list of tools to help with Search Engine Optimization. Some of these tools cost money, some of these tools and platforms are FREE. You do not need to use all of them but this is the ultimate list of SEO TOOLS.

You just need to find the best one for your small business.


Ahrefs is an SEO Software office that consists of tools to optimize your own websites such as keyword research, competitor analysis, site audits, and rank tracking.  It aims to grow search traffic and help brainstorm content ideas and content distribution.


SERP Sim is short for Google SERP simulator programmed to allow you to get detailed information such as the URL, meta-description, and title tag of search results once they’re typed. It also provides additional features that can help you improve your SEO titles.


SEMRush is a software that offers tools to help companies in running their digital marketing methods. It is an all-in-one office that allows a company to rank higher and obtain potential customers. A few of their tools are keyword research, tracking your competitors’ keyword strategies and running an SEO audit of your blog, and many more.


KWFinder is an efficient tool for searching for easy-to-rank keywords. It aims to meet the standard of keyword expansion such as generating more keywords to position a site’s rank. It offers attributes including insights into the competitive environment in pay-per-click advertising.


MOZ Pro is the complete suite of SEO tools and it focuses on improving search engine visibility. It provides a few key features to a website such as Link Explorer, Keyword Explorer, and Rank Tracker. 


Ubersuggest is a free chrome extension and an effective SEO tool that presents features such as keywords monthly search volume, CPC & competition data for a site and is applicable not only to Google but to other platforms such as Amazon or Youtube, and many more. 

Answer the Public

Answer the Public is the most convenient tool for searching topics to write about in your blog. It only takes a few minutes to search for a keyword and create numerous SEO topics for your niche.


SPYFU is a well-known software that exposes search marketing strategies from other competitors. It offers unlimited keyword, domain, and backlink searches and results and complete access to substantial data on its competitors and their own sites. Spyfu is targeted to customers such as large enterprises, mid-size businesses, Non-profit organizations, freelancers, and small businesses.  


Woorank is an advanced SEO analysis tool with features namely keyword tracking, competitive analysis, SEO auditing, monitoring, and a powerful site crawl.  In addition, it monitors your SEO performance. It offers either free or paid options and is marketed to users such as Freelancers, Large Enterprises, Mid Size Businesses, Non-Profit, Public Administrations, Small Businesses


Majestic is a marketing SEO tool that specializes in link analysis. It provides a general overview of your site and the number of backlinks you have. In addition, it grants you access to see the top ranking out of a million websites.  

Google Trends is an SEO checker tool that presents popular search terms throughout time including analytics encompassing the trends in that topic. It is useful for discovering variation with popularity search amongst keywords.

SEO Quake

SEO Quake is a free chrome extension that performs on-page site audits, evaluates both internal and external links, and arranges website comparisons to identify your performance against your competitors. 


Google Search Console is a free feature of Google that offers services that aid to monitor, maintain and troubleshoot the site’s presence in Google search results. Its goal is to allow you to understand and improve how Google sees the website.


FatRank is both a chrome extension and a user-friendly application that enables you to analyze your website’s performance. It notifies you of SEO ranking checks along with tracking keyword rankings across multiple websites in Google.

Keyword Everywhere

Keyword Everywhere offers both free and paid subscriptions aka a freemium chrome extension. It provides a comprehensive report from different tools such as Search Console, and Google Analytics to seek the best keywords for your website.

Screaming Frog

Screaming Frog was deemed a streamlined SEO tool by experts. It is a web crawler (a type of bot operated by search engines namely Google and Bing to index content of websites across the internet so it can appear in search engine results). Additionally, it provides reports on duplicate content, any errors, and improvement areas for link building.


SERPstat is a complete SEO package that is programmed to make SEO and PCC marketing easier and to improve a website’s online performance. Its core features include Keyword research, Backlink analysis, Rank tracking, Competitor analysis, and site audit.

Incognito Mode

Incognito mode is a good way to see raw results. It will give you clean searches to determine what users see and the keywords rooted in the results. This can provide you with semantic keywords to use and understand where you stand on a results page.

Rank Math Plugin

Rank Math is a free SEO plugin integration for WordPress that aids you to enhance your site through tracking your keyword rankings in Google and a hassle-free offer to install Google Analytics script.

Yoast SEO Plugin

Yoast SEO is a WordPress plugin that guides your site to improve your website’s SEO. It provides an SEO and readability analysis that you can utilize to check what you lack and areas you need to improve.

Bing Webmaster Tools

Bing Webmaster is an SEO tool that enables you to monitor the overall state of your website and shows how customers find your website aka your online site’s presence. It offers tools such as finding keywords and impressions.

Google Analytics

Google Analytics is a web analytics that offers services to present reports on your statistics and basic analytical tools to monitor SEO. These insights allow you to better understand your customers.


SERP Sim is short for Google SERP simulator programmed to allow you to get detailed information such as the URL, meta-description, and title tag of search results once they’re typed. It also provides additional features that can help you improve your SEO titles.


SimilarWeb is a known website analytics platform showing you the total number of different websites. It exposes your competitor’s top traffic sources, classified into categories namely, referring sites, social traffic, and top searched keywords.

SERP Robot

SERPRobot is a rank tracker that monitors your Search Engine Ranking Position (SERP). It provides data from different devices and search engines. The ability to know your ranking on SERPs is the most powerful information that can boost your SEO.

XML Sitemaps

XML Sitemaps is a roadmap that lists your website’s essential pages, ensuring that Google can find and crawl them. It also provides search engines with a comprehensive guide to understanding your website’s structure.

JSON-LD Schema Generator

JSON-LD Schema Generator helps to improve a website’s presentation via search engine positioning. Its format is lightweight linked data to easily read and write structured data on the web utilizing vocabularies like schema.org.

Classy Schema

Classy Schema is a website meant to assist in generating structured data for websites to gain Rich Snippets (these are normal Google search results sided by additional data). It improves entry recognition and their relationships.


Copyscape offers a free service that allows you to easily search for duplicate content, so it detects any website that has identical content to yours. This is performed by just a few minutes through typing in your URL of your original content then Copyscape scans the rest.

Google Alerts

Google alert is a feature of Google that serves to send emails to subscribers on any new interesting content. Additionally, any content that summarizes any search activity on search terms.

Robot .txt Generator

Robot .txt Generator is a file (HTML,PDF or any non-media formats readable by Google) that allows search engines to properly index your site, normally with a website crawler. It is placed in the root folder (located under the site’s username).

Exploding Topics

Exploding topics is a one of a kind SEO trend detection platform. It pertains to providing companies the opportunity to discover content ideas for trends that are about to be a hot topic.

Keyword Surfer

Keyword Surfer is a free Chrome extension that enables you to check the search volume at first hand in Google and other insights such as CPC, related terms, visibility metrics, on-page data and keyword suggestions.

Google Mobile-Friendly Test

Google Mobile-Friendly Test is a straightforward tool that assesses smoothness of your website and its performance on a mobile device. You only need to paste the full URL of your webpage and within a few seconds it presents a screenshot of how it looks on a mobile device with a list of mobile usability problems.