Using Google my Business will help you be found on Google. If you’re like most small business owners, you probably have a website that showcases your company’s services and staff. Whenever someone in your local area searches for local businesses, they are more likely to find you online than any other source.
And, it’s also a fact that most consumers don’t know where to begin when it comes to researching a local business. That’s why the first step any company should do when beginning to market themselves is outsource their SEO strategy. After all, if you’re managing your own search engine optimization strategies then there’s a good chance you’ll take longer to build up an audience, or your campaign could fail altogether.
What is Google my business?
Google My Business also known as GMB is a free online tool that helps you to create and manage your business listings on Google Maps. It allows you to add photos, descriptions, specialties and contact details. You can also see how many people have visited or searched for your business in the last 60 days.
The main advantage of using this service is that it provides quick updates about new listings as well as any changes or cancellations made by customers who have searched for businesses nearby using their smartphones or tablets devices.
Why is Google my business important for local SEO?
If you own a small business in San Francisco or any other major city in the U.S. Adding the site to Google My Business will help increase visibility for your brand by making it easier for customers who are searching for local services around them to find out more about the services they searched for.
And when you’re trying to get higher rankings in Google—which can help you attract more customers—you need to make sure that you’re using all available tools effectively. That means taking advantage of AdWords and other paid resources, but also making sure that your website is optimized for search engines like Google and Bing.
So what does that mean? It means creating content that people want to read, including short articles about the products or services that your business offers. It also means creating content that answers questions about those products or services—and giving users a reason to click on it to get more information. Those pages are called subpages.
The importance of Google My Business is that it allows you to tell your customers where you are, what you do, and how they can reach you. It’s important because it helps your business stand out from other local businesses in your area, provides a way for customers to find your business easily, and helps increase sales and traffic volume.
In addition to increasing sales and traffic volume, Google My Business will also help attract new customers because it will allow you to connect with them directly via email or phone. You can create landing pages and focus on one Call to Action(CTA).
How to create a GMB Account for Local SEO?
Google My Business is a great way to promote your business—and it’s easy to get started!
- Go to https://mybusiness.google.com/
- Click “Create a new account”
- Enter your contact info and choose a business name
- Select a Google+ profile if you have one, then enter any additional details about your business (like website address, phone number, and email address)
- After you’ve entered all of your information and created a profile, you’ll be taken to the dashboard where you can start creating posts and sharing photos that will show up on Google Local searches for your area or location-specific interests (like restaurants or hotels).
How does Google determine local ranking factors?
Google uses the following factors to determine local ranking:
- Citations. The number of citations that your website has received from other websites, blogs and social media accounts is an important indicator for Google. If your competitors have more citations than you do, then it will likely affect how well your business appears in searches related to that topic.
For example, if a restaurant has been recommended by Yelp or TripAdvisor and their ratings are high overall (with many positive reviews), then this can boost their visibility in search results related to dining out at that particular location. The same goes for businesses with low-quality or negative reviews on these sites; they may rank lower because Google doesn’t trust them as much when people are searching locally around town!
- Distance. Local ranking factors are determined by Google’s algorithm. When you submit a new website, the algorithm looks at the content of your website and makes a determination about how close it is to the location of the user. The closer your site is to where people are searching for information, the higher it will rank in their search results.
How to optimize your account in GMB for local SEO?
If you’re just starting out, the first thing you should do is:
- Verify your business. This will help Google know that your business exists, and it’ll get you started off with a better rating in Google My Business.
- Once verified, you’ll need to complete your profile. You can do this by adding more information about your business, like its mission statement or any awards it has won. You can also add photos and videos of your storefront to give Google more information about what makes your business unique.
- After completing your profile, make sure you post new content on a regular basis. New content includes blog posts, social media posts, and any other type of content that might help people find what they’re looking for when they search for businesses in their area.
- Once everything is set up, focus on getting reviews as much as you can. Getting more reviews will not only help you connect and inform your future customers but also influence your click-through rate.
Google My Business is the best way to manage your business online—-from business information and reviews to social media profiles. It’s also a great way to get more customers through local search. If you have any type of physical interaction with customers, you need a Google My Business profile. A Google My Business profile lets your customers find you wherever they go online. It provides them with easy access to your information such as hours of operation, contact information, and reviews. And it makes sure that when they’re searching for local businesses, they’ll find yours!